COOKIES POLICY
Last updated on March 30, 2024
Cookies are small text files containing data that allow the proper functioning of a website’s server and help understand user preferences. They are stored on users’ end devices, including yours. These files enable the recognition of the user’s device and adjust the appearance and functionality to meet individual needs, and they may also serve marketing purposes. Cookies play an important role, making internet browsing easier, faster, safer, and more convenient.
Cookies are necessary for user login and for optimizing website use. Without them, using the website https://aluband.com could be significantly hindered.
Cookies can provide important information about a user’s activity, the content they viewed, what they searched for, what interested them, and how they customized the website to meet their own needs. However, they are not used to identify the user personally. They provide information about the user’s computer and the browser they use.
Cookies can therefore be used for:
- Maintaining a user session for the internet service, so the user does not have to re-enter their login and password on each subpage.
- Creating statistics that help understand how users interact with the website, allowing for better customization to meet user needs.
- Tailoring website content to the user’s preferences and optimizing the browsing experience.
- Delivering advertising content more suited to the user’s interests.
Cookies themselves do not contain personal data and are not intended to collect personal data. However, given the nature of the information collected, they may allow for user identification, and therefore their collection falls under personal data protection regulations.
As a company using cookies, we are required to inform you of:
The administrator of data collected through cookies
The administrator of your personal data is ALUBAND SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ, registered in the KRS under number 0001011557, with NIP: 7123447423 and REGON: 524076612, headquartered in Lublin, at Kazimierza Andrzeja Jaworskiego Street 3, postal code: 20-834.
Purpose of use
The cookies used on https://aluband.com serve three purposes:
- Necessary – We use essential cookies for the correct functioning of the website, including personalizing cookie settings.
- Performance and Analytics – We use cookies to collect information on how users interact with our website. All data is anonymous and cannot be used to identify the user.
- Targeting and Advertising – These cookies help deliver ads that are more tailored to the user and their interests, aiming to display ads that are relevant and engaging to each user, adding value for publishers and third-party advertisers.
How to change browser settings to prevent cookies from being saved
Information on changing cookie settings:
In most web browsers, you can delete cookies from the hard drive (in the browser settings), block all incoming cookies, or set an alert before cookies are saved. Changing cookie settings:
- Google Chrome: Menu > Settings > Privacy and Security – select the appropriate option.
- Mozilla Firefox: Menu > Preferences > Privacy & Security > Cookies and Site Data – select the appropriate option.
- Opera: Menu > Settings > Privacy & Security – select the appropriate option.
- Safari: Menu > Preferences > Privacy > Cookies – select the appropriate option.
Please note that these files are intended to enhance security and improve user experience. Changing browser settings may significantly hinder or even prevent the use of some websites.
DETAILED INFORMATION ABOUT COOKIES USED ON THE WEBSITE
| No. | Cookie Name | Cookie Type | Origin (Provider) | Who Has Access to Data | Activity Period |
|---|---|---|---|---|---|
| 1. | _GRECAPTCHA | Necessary | Aluband | 6 months | |
| 2. | wpEmojiSettingsSupports | Necessary | Aluband | Aluband | session |
| 3. | pll_language | Functional | Aluband | Aluband | 1 year |
| 4. | ga* | – | Aluband | 1 year 1 month 4 days | |
| 5. | _ga | – | Aluband | 1 year 1 month 4 days |
DETAILED INFORMATION ABOUT OTHER TRACKING TECHNOLOGIES
Google Analytics
We use Google Analytics to gather anonymous information about visits and traffic on our website and applications, such as the subpages viewed, time spent on the site, transitions between subpages, and entries and exits. These insights allow us to create anonymous statistics on the website’s performance and analyze user activity to better tailor our offerings to meet user and audience needs.
Google Tag Manager
Google Tag Manager is a tool we use to manage tracking codes and tags effectively on our website. It enables the coordination of tracking and tagging elements without direct modifications to the website code.
Through Google Tag Manager, we can easily add and manage analytic tags, such as Google Analytics, as well as advertising tools, such as Google AdSense or Google DoubleClick. This allows us to conduct a comprehensive analysis of visit statistics, time spent on the site, or user interactions, which helps optimize our offerings and customize the site to meet individual audience needs.
Google Ads – Remarketing
Remarketing in Google Ads is a strategy that allows companies to stay in touch with potential clients, build brand awareness, and guide them along the conversion path. It’s essential to prioritize user privacy and follow Google’s guidelines for remarketing and data protection.
How does it work? By adding users to special remarketing lists, we can target personalized ads to them, increasing the likelihood of converting them into customers.
Google AdSense
Publishers registered with the Google AdSense program can place special codes on their websites. Google then displays ads from the Google Ads program on these sites.
Publishers have control over the types of ads shown on their sites and the placement of these ads. AdSense uses tracking data to improve ad quality, targeting ads based on topics of interest, enhancing campaign reports, and avoiding ads users have already seen. These do not contain personally identifiable information.
Google DoubleClick
Google DoubleClick is an advertising platform acquired by Google and integrated into Google Ad Manager. It facilitates campaign management, including campaign planning, purchase, optimization, and delivery of ads.
It provides information about advertising services available on the site and user engagement with them. This data helps us track campaign results, such as clicks, conversions, and other analytical indicators.
After integration with Google Ad Manager, DoubleClick was consolidated with other Google advertising products, allowing consistent management of all aspects of advertising campaigns. Advertising across multiple platforms: DoubleClick enables ad delivery on various platforms, including desktops, mobile devices, video apps, and games.
Details on services and privacy by Google can be found at https://policies.google.com/technologies/cookies?gl=EN&hl=en.
Users can opt-out of Google personalized ads in Ad Settings. They can also opt out of using third-party cookies to display personalized ads.
FACEBOOK PIXEL
We use Facebook Pixel to conduct marketing activities on Facebook and measure their effectiveness. Information gathered via Pixel is used, for example, to post ads to specific audience groups, create look-alike groups for our ads, and measure the impact of our advertising both on our site and Facebook. Details about Facebook services and privacy policies can be found at:
- https://en-gb.facebook.com/privacy/explanation;
- https://www.facebook.com/legal/terms/customaudience.
You can block Facebook tools by visiting Facebook Opt-out at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.
HOTJAR
We use Hotjar to gain insights into how users interact with our website (e.g., checking the time spent on specific subpages and how users navigate between content on the site). Neither Hotjar nor we identify individual users with this information or link it to any specific user. Details on Hotjar services and privacy policies are available at https://www.hotjar.com/legal/policies/privacy.
You can block Hotjar tools by visiting Hotjar Opt-out at https://www.hotjar.com/legal/compliance/opt-out.
ADDITIONAL INFORMATION
Data Transfer and Processing Outside the EEA
Due to the use of cookies and other third-party technologies on our site, some information collected by these files may be transferred outside the European Economic Area. Any data transfer outside the EEA is conducted strictly in accordance with applicable data protection regulations.